About Us

About CEDA

Serving agricultural, farmstead, outdoor power, and powersport dealerships throughout Canada.

When you’re not sure where to turn, turn to CEDA. Our qualified staff and experienced board members equip you with support and resources, fight for your rights, and connect you to a community of other industry professionals, so you don’t have to go it alone.

Our Guiding Manual


  • promote and enhance the general welfare of equipment trade retailers
  • foster co-operation and fair trade practices among dealers, manufacturers, and distributors in the industry
  • aid in the advancement of all equipment retailers
  • raise the standards of those engaged in retail equipment pursuits
  • compile and disseminate information, data, and knowledge to its members to assure the very best of service
  • aid and protect members singularly and collectively in any or all of their proper business relations
  • do all things correctly within the scope of an association of equipment retailers


To create opportunities for the development and creation of future leaders in the equipment industry.


Our mission is to promote the general welfare of our dealer members by:

  • providing timely industry information
  • representing dealer interests in government regulation and legislation
  • enhancing dealer and employee education
  • supporting equitable dealer/manufacturer relations
  • offering specific business-related services, which improve the success and profitability of dealer members

CEDA’s Team

Beverly J. Leavitt

President / CEO

After working with the Alberta Hereford Association and the Canadian Limousin Association in Alberta, Bev sought a change when she moved to Ontario in 1997 to take a position with CEDA (ORFEDA at the time). 

Since then, Bev has been in the dealerships, on the ground, learning the business first-hand from you, the dealers. With each visit, she not only gets to know your needs but also supports you with her years of experience in: 

  • The Farm Implements Act
  • HR management 
  • Government relations 
  • Crisis management 
  • Program development and business strategy 

And is certified in: 

  • Facilitation and mediation 
  • Conflict resolution 
  • Health and safety 
  • Assess Strategic Success Modeling (SSM) process to interpret Assess reports and create competency models

“Fate takes you down roads you would never imagine, but becoming a part of CEDA was the best decision I’ve ever made. This industry is open-minded and readily welcomed me as part of the CEDA family. Over the years, the board has supported me with non-traditional ideas that aren’t always revenue-based but focus on member value. That ability to work with dealers on their businesses has been the most rewarding part.”

Suzanne Cornish

Administrative Assistant

Suzanne joined CEDA part-time in 2023. As a retired paralegal, Suzanne has experience in helping marginalized people gain access to the services and supports they need with dignity and respect. She brings that skill set to CEDA with a passion for getting to know people and their individual stories. Her legal proficiency and ability to juggle three kids and nine grandchildren make her the perfect addition to the CEDA team! 

"I am thrilled to be a part of the organization and fascinated with all of the changes. It's going to be a wonderful endeavour and an awesome 2023."

Board Members

The programs and services of the Canadian Equipment Dealers Association (CEDA) are made available to the membership through the efforts of a devoted group of elected officers and directors working with and through the Association's full-time President/CEO and staff.

Brian Osterndorff

Chairman of the Board
  • Roberts Farm Equipment Sales Inc.
  • Chesley, Mount Forest, Lucknow, Walton, Owen Sound, Meaford, ON

Keith Davis

Vice Chair
  • Green Tractors Inc.
  • Nobleton, Halton, Brampton, Port Perry, Omemee, Kingston, Earlton, Orono, ON

Scott Weagant

  • Topline Trailer and Equipment Sales
  • Winchester, ON
  • Weagant Farm Supply
  • Brockville, ON

Andy Svetec

Immediate Past Chair
  • Bob Mark New Holland Sales Ltd.
  • Campbellford, Lindsay, Sunderland, Napanee, ON

Sara Jacques

  • Partner Ag Services
  • Tara, Mount Forest, ON

Larry Annaert

  • Hyde Park Equipment
  • London, ON

Bart headshot.

Bart Geleynse

  • Dundas Agri Service
  • Brinston, ON

Tys Van Ginkel

  • Performance Dairy
  • Embro, ON